Up until last season, the brand relied entirely on its direct-to-consumer (DTC) channel, before opening up wholesale for SS26 and securing Palm Springs concept store Comma as a stockist. Revenues in 2025 were below six figures, but Dovenryd Almberg hopes to reach that this year by scaling both DTC and wholesale. To help achieve this, she is starting work with US-based sales agency Plus Plus Showroom, to participate in showrooms across London, New York and Paris.
Low-waste sampling
Studio Constance uses 100% natural or recycled materials, as is a requirement for all CPHFW brands, working mostly with recycled yarns or deadstock fabrics.
“Thanks to my background in the industry, I have strong relationships with factories that I know are capable or want to support us to do this. So we have an Italian supplier that has a big capacity to work with deadstock fabric, and they allow us to produce small quantities, for example,” Dovenryd Almberg says. “If we have an inspiration for what fabric we want, we don’t develop that new. We ask the factories to find something similar from their deadstock library, and we pick that instead.”
This often requires compromising on design. For FW26, Dovenryd Almberg wanted to implement tailoring for the first time, but when the deadstock cotton arrived, it wasn’t quite what she’d envisioned color-wise and there was a different weight to the fabric. “We ended up using something else, but it still turned out beautifully,” she says. “Working with deadstock, there’s a risk that you take. Sometimes you think, ‘Oh my God, what is this going to be?’ but then you see it. It could be horrible, but most of the time — thanks to our supplier — it’s great, because they understand what we want.”
Aside from the low-waste benefits, this approach helps the business financially, too. Some factories have bigger order minimums, so Dovenryd Almberg will place the minimum order and use any leftover fabrics or garments the following season — reworking them, recycling them and designing something new. “We don’t end up with stock that we can’t sell, ever,” she says. “More companies could work this way. But it’s difficult when you grow, there’s not a lot of people involved right now; it’s mainly me, so I can make those decisions.” Studio Constance also isn’t trend-led, so each collection is a graduation from the last, she adds.
Copenhagen and the international stage
On the topic of growth, Studio Constance’s biggest challenge is financial. “It is super difficult, but with my background and my personality, it’s a fun challenge,” Dovenryd Almberg says. But putting together the right team has helped sow the seeds. “You need to find the right people to work with you, you need someone that believes in you and your brand, and that you get along with. I’ve been super lucky and fortunate to have found so many great people along the way.” The team comprises two full-time employees (production and design) and six freelance consultants across PR, sales and business development. She also works with WAT Agency design studio in Paris.
