Everyone’s looking back to 2016–and for good reason. Not only was it a momentous year for iconic pop culture moments and unforgettable Snapchat filters, but it was also the year when it all began for sisters Margaret and Katherine Kleveland and their beloved brand, Dôen.
It’s hard to imagine a time before Dôen’s dreamy dresses and romantic florals brightened up our wardrobes; a sentiment echoed by the duo, who are still in disbelief at their journey from small but mighty direct-to-consumer brand to household name synonymous with warm-weather elegance and ease. “When we launched the brand, we truly felt like there was a gap in the market serving women as a whole. We felt that many brands were singularly focused on either the young professional or the hyper-feminine,” explains Margaret of the brand’s early beginnings.
Photo: Courtesy of Dôen
Bridging this gap has helped them carve out a niche of their own, while still giving themselves plenty of room to grow: In 2025, Vogue Business reported that the brand was set to reach $100 million dollars in revenue, with seven (and counting) brick and mortar stores across the nation; another boutique is expected to open later this year. Fueling their success is a wide and loyal Dôen fan base, who faithfully collect their favorites each season, one cotton Ischia dress at a time.
To celebrate their ten-year anniversary, the Kleveland sisters wanted to surprise their community with a limited edition collection, available online today. To do so, they dove into the archives to bring back nostalgic fan-favorites, elevating them for the occasion—and for the new customer—with ultra-delicate handiwork and thoughtful expressions of craft. “We were inspired to create this collection to not only reflect but celebrate ten years of the brand—the beautiful moments made, our incredible community, and the many loved ones who have been on the journey with us.”
Photo: Courtesy of Dôen
