Hailey Bieber’s Coachella Beauty Prep Begins With a New Cut and Color

What will Coachella 2026 festival style bring? Hailey Bieber is already dropping some clues with her latest hair transformation.

Last year, celebrities who descended on Coachella Valley for two weekends of music embraced a more pared back and minimal vibe, but 2016 has been on all our minds, and so we could see a return to real, peak boho-chic. From a sneak peek at Bieber’s beauty prep, it could go either way.

Posting to her Instagram stories and TikTok on Friday (April 3), the Rhode founder showed off a much, much longer, blonder hairdo. (Helped with some well-placed hair extensions.) Having been long-time committed to the bob (and lob), it’s a dramatic switch-up; her hair now sits chest-length, with face-framing, graduating front layers. Lighter shades of blonde are also woven through the pieces around the face and loosely through the ends to create some dimension. In one image, taken in her car, Bieber poses fresh-faced with her husband’s merch trucker cap over her new hair, the light emphasizing the depth of her honey blonde pieces. In another selfie, she sports a classic glossy Rhode lip combo, the arpeggiating layers of her cut on show.

Bieber’s hairstylist Justine Marjan (who chopped Bieber’s bob at Christmas time and regularly works with Jennifer Lopez, Khloe Kardashian, and Sarah Michelle Gellar) shared that Bieber had been back in the chair earlier in the week. Speaking to Vogue, Marjan shared: “We did long wispy layers and face-framing for a fresh, almost early 2000s-inspired haircut with lots of movement.”

Her color was by Los Angeles-based colorist Matt Rez, known for his signature midlight technique which blends highlights with the natural base to create a dynamic look that doesn’t compromise hair health.

Hailey Bieber is no stranger to a seasonal hair switch-up. In recent years, though, she’s stayed true to team bob, flirting with a ’90s style cut, a voluminous lob (a la Rachel Green in Friends), and a jaw-skimming shape. Her color has oscillated around teddy bear brunette, with dalliances in more caramel-toned lowlights. This is the longest and lightest she’s gone in years.

Interested in recreating? “Ask your stylist for long layers in the back and face framing that starts around the collarbone in the front,” advises Marjan.