Zara Larsson’s Midnight Sun came out in September last year—now, seven months later, the infectious pop album has everyone gearing up for a hot girl summer. “It will be the first time the album can actually exist in the summer, when people are hanging out with their friends or traveling,” Larsson told Vogue from her tour bus.
The singer’s upbeat tracks seem destined to serve as an idyllic summer 2026 soundtrack—and they perfectly match her tropical-leaning style these days, filled with colorful bikini tops, sarong skirts, and loads of glitter and rhinestones. “The playfulness of summer is so authentic to me, and I’m glad people are connecting with it,” she said. “I feel like the Mariah Carey of summer!” Today, Larsson is expanding her signature fashion aesthetic in an exciting new way—by releasing her own line of swimwear.
Photo: Charlotte Rutherford
It was only matter of time: The pop star is introducing bikinis and one-piece swimsuits under her intimates brand, Main Rose, which she founded last year. “It just made 100% sense,” Larsson noted of the new category. “Summer at this point is a part of my personality and my brand—and swimwear is the ultimate summer staple.”
The new collection includes solid-colored one-pieces, as well as a colorful array of triangular bikini tops or Brazilian-cut briefs, tied at the sides to show even more skin. (Sizes range from XS to XXL, and prices go from roughly $35 to $80 USD.) Naturally, the color palette revolves around a joyful, beachy vibe—all designed in shades of pink, citrus, and red, with splashes of leopard prints and snake textures. “We had a fun time with the colors and patterns,” said Larsson. “I want people to feel really sexy—something they can wear to feel free, jump in the ocean, and have fun.”
Photo: Charlotte Rutherford
