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Until recently, shopping for the best ski brands meant searching within the strict confines of heritage sport labels. After all, these products require technical knowledge, meticulous craftsmanship, and extreme durability. Plus, for a long time, there wasn’t an appetite for fashion with a capital F on the ski slopes. But that was then, and this is now.
Skiwear has seemingly become the new frontier for high fashion, with fans of the sport eager to showcase their personal style, and fashion brands like Khaite and Dior bold enough to take on technical apparel. Luxury skiwear has also become relevant in the direct-to-consumer market, with brands like Halfdays making colorful, function-forward ski sets more approachable in price.
Whether you prefer to shop heritage houses or new designers, the range of recent ski wear on the market suits every style. And with the 2026 Winter Olympics set to kick off in Milan and Cortina d’Ampezzo this February, there’s never been a better time to stock up on the essentials. Below, a roundup of what’s new from emerging labels and timeless names to shop now.
Vogue’s Favorite Ski Clothing Brands:
The North Face 1996 Nupste jacket
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Equipping explorers since its founding in 1966, The North Face has long been synonymous with adventure. The brand was an early adopter of Gore-Tex, which kept skiers warm in harsh conditions, and in the ’90s, the brand introduced its first-ever athlete-inspired ski line. Today, The North Face continues to outfit professional skiers who chase the outer limits of athleticism, from on-ski descents of Mount Everest to U.S. Olympic skiers.
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